“Reid Vineis, VP of digital at GOP firm Majority Strategies, said consultants are now operating in murky regulatory terrain.
“‘This incident shows just how much power the carriers have on deliverability,’ said Vineis. ‘Texting is a medium that has hard and fast rules when it comes to TCPA, but the rules of each carrier are not so clear … It’s unfortunate, but this year we could see many peer-to-peer texts go undelivered that are legally compliant, but denied by the telephone carriers.’”