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Digital Strategists Broadly Unhappy With Google’s Ad Policy Changes

Of greatest concern to Lindsay Jacobs, executive director of Majority Money, is that re-marketing ads on Google will no longer be possible.

“Those are ads when someone goes and visits your website or they maybe fill out half of a donation form when they go to other websites, we’re serving them with remarketing ads, to get back to that website,” she said Thursday at C&E’s CampaignTech Innovation Summit in DC.

“[The changes are] pretty disappointing because that’s someone who has shown a propensity to be curious about what we’re doing so the fact that we then can’t go after them to recapture that information and hopefully persuade them and take them through the whole acquisition phase — that’s going to be where we see the biggest changes,” Jacobs said.

Google Restricts Political Advertising On Its Platform

“Advertising dollars follow eyeballs. So while campaigns will have to adjust to these new rules, Google’s platforms are still effective for reaching voters online,” Reid Vineis, an official from ads firm Majority Strategies told the Wall Street Journal.

Google to Restrict Political Ad Targeting on Its Platforms

“Advertising dollars follow eyeballs. So while campaigns will have to adjust to these new rules, Google’s platforms are still effective for reaching voters online,” said Reid Vineis, vice president of conservative digital ad-buying firm Majority Strategies. “It is unlikely that this change would hurt Google’s political advertising revenue.”

Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say

“Advertisers will have to adjust, but it’s not a fatal blow,” said Reid Vineis, president of digital at the election- and advocacy-focused agency Majority Strategies. “Frankly, I just don’t think Twitter was earning that much political ad spend as the other major platforms—like Facebook and Google—to begin with.”

DIGITAL STRATEGISTS BROADLY UNHAPPY WITH GOOGLE’S AD POLICY CHANGES

Of greatest concern to Lindsay Jacobs, executive director of Majority Money, is that re-marketing ads on Google will no longer be possible. “Those are ads when someone goes and visits your website or they maybe fill out half of a donation form when they go to other websites, we’re serving them with remarketing ads, to get back to that website,” she said Thursday at C&E’s CampaignTech Innovation Summit in DC.

Trump Is Winning the Online War

Trump’s re-election quest “will be the most sophisticated data-driven campaign we’ve ever seen,” Reid Vineis, vice president for digital operations at Majority Strategies, a Republican consulting firm, told me.

Ohio politicos, worried about 2020, call for more transparency in online ads

Ben Yoho, president of Strategy Group in suburban Columbus, and Randy Kammerdiener, president of Majority Strategies, which was founded in Ohio but now based in Florida, signed a statement calling on social media platforms to make transparent “funding sources of digital political ads on all platforms and systems.”

‘This Is Donald Trump’s Party.’ Republicans Running Against Trump Fail to Divide a United GOP

With all this talk of saving the GOP and condemning Trump, the challengers themselves have been attacked with similar language. Brett Buerck, CEO of conservative consulting firm Majority Strategies, told Fortune the candidates are merely “three individuals with a history of self-serving opportunism” who “really don’t represent the Republican party.”

President Trump visits Ohio plant: Capitol Letter

Top representatives of two prominent Ohio-connected Republican political firms are among those calling for greater, uniform transparency in online political ads to help prevent foreign government electoral interference and other abusive practices.

DIGITAL CONSULTANTS MAKE PUSH FOR TRANSPARENCY

Ultimately, Kammerdiener said the bipartisan group’s goal is to create uniform transparency in the digital marketing space. “We would like to see uniform standards across all platforms so that voters actually know who’s paying for it,” he said. “I want to make sure that we have a situation where people can count on the information that they’re getting.

“When people see things, whether it’s in social media, [or] in paid advertising, they should know who’s paying for it [and] where it’s coming from.”

In 2020 race, Facebook winning the money game — again

“The reason Facebook is such a powerful platform is that people volunteer all this information about themselves.” Read more.

How Campaigns Can Best Leverage Data Analytics

Learn more from our Director of Analytics and Audience Insights Ashley O’Rourke in her recent interview with Campaigns & Elections on how campaigns can best leverage data and analytics today.