One of the largest full-service GOP shops has unveiled a new fundraising play, adding to the cascade of offerings in the space.
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This cycle’s digital spend is projected to exceed the 2018 midterm record by nearly $1 billion. But what are the factors that are driving this growth and how should campaigns and candidates prepare for what’s next?
“Some candidates can afford to do large campaigns that reach broad swaths of voters,” said Ashley O’Rourke, director of analytics and audience insights at the conservative advertising firm Majority Strategies. “But most campaigns have very finite resources.”
“They are running a highly sophisticated operation,” Reid Vineis, vice president for digital at Republican ad-buying firm Majority Strategies, said of the Trump operation. “The Trump campaign has been essentially building a database for the 2020 general election.”