“Given the frequent and dramatic changes with Facebook’s political advertising, we are recommending clients do not put all their eggs in one basket,” said Reid Vineis, a VP of Digital at the GOP firm Majority Strategies.
Ashley O’Rourke, director of analytics and audience insights at Majority Strategies, said that quality data is the key to reaching voters without Facebook. “If a candidate has access to rich data sets, you can still talk to your target audiences, off of Facebook, through mobile apps, SMS and other display platforms,” she said.