Of greatest concern to Lindsay Jacobs, executive director of Majority Money, is that re-marketing ads on Google will no longer be possible. “Those are ads when someone goes and visits your website or they maybe fill out half of a donation form when they go to other websites, we’re serving them with remarketing ads, to get back to that website,” she said Thursday at C&E’s CampaignTech Innovation Summit in DC.
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Ben Yoho, president of Strategy Group in suburban Columbus, and Randy Kammerdiener, president of Majority Strategies, which was founded in Ohio but now based in Florida, signed a statement calling on social media platforms to make transparent “funding sources of digital political ads on all platforms and systems.”
With all this talk of saving the GOP and condemning Trump, the challengers themselves have been attacked with similar language. Brett Buerck, CEO of conservative consulting firm Majority Strategies, told Fortune the candidates are merely “three individuals with a history of self-serving opportunism” who “really don’t represent the Republican party.”
Top representatives of two prominent Ohio-connected Republican political firms are among those calling for greater, uniform transparency in online political ads to help prevent foreign government electoral interference and other abusive practices.
Ultimately, Kammerdiener said the bipartisan group’s goal is to create uniform transparency in the digital marketing space. “We would like to see uniform standards across all platforms so that voters actually know who’s paying for it,” he said. “I want to make sure that we have a situation where people can count on the information that they’re getting.
“When people see things, whether it’s in social media, [or] in paid advertising, they should know who’s paying for it [and] where it’s coming from.”
“The reason Facebook is such a powerful platform is that people volunteer all this information about themselves.” Read more.
Learn more from our Director of Analytics and Audience Insights Ashley O’Rourke in her recent interview with Campaigns & Elections on how campaigns can best leverage data and analytics today.
“Given the frequent and dramatic changes with Facebook’s political advertising, we are recommending clients do not put all their eggs in one basket,” said Reid Vineis, a VP of Digital at the GOP firm Majority Strategies.
Ashley O’Rourke, director of analytics and audience insights at Majority Strategies, said that quality data is the key to reaching voters without Facebook. “If a candidate has access to rich data sets, you can still talk to your target audiences, off of Facebook, through mobile apps, SMS and other display platforms,” she said.
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And the DNC rules also mean that while prices on Facebook are rising for Democrats – according to Reid Vineis, Republicans have gained “a competitive advantage – because the GOP doesn’t have a competitive presidential primary to drive up prices.”
The Facebook price surge for Democrats has given Republicans an advantage, because the GOP doesn’t have a competitive presidential primary to drive up prices, said Reid Vineis, vice president of conservative digital ad-buying firm Majority Strategies. “We’re not seeing it on our side,” he said.