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Trump’s Digital Advantage Is Freaking Out Democratic Strategists

“In a blog post published in November, a year before the 2020 election, Brian Burch, the president of CatholicVote.org, a socially conservative advocacy group, announced that in Wisconsin alone his organization had identified 199,241 Catholics ‘who’ve been to church at least 3 times in the last 90 days.’”

FACEBOOK WON’T CURB AD TARGETING, PLEDGES MORE ‘USER CONTROL’

Reid Vineis of the Republican firm Majority Strategies agreed: “This sets a dangerous precedent of promoting voters to disengage from the political system and receiving less information about our government,” he said. “Facebook’s move is likely worse for the political process than removing targeting as other platforms have because now voters who opt-out will be less likely to participate in the democratic process.”

CONSULTANT PREDICTIONS FOR 2020: BUCKLE UP

Reid Vineis: “Changes in political digital advertising won’t stop in 2020. I’d expect to see more regulations by the platforms themselves and from regulators in Washington and in the states.”

TRUMP IMPEACHMENT A BOON FOR DIGITAL FUNDRAISERS ON BOTH SIDES

“Building a custom audience of supporters is a more successful long-term strategy than trying to make an outside list work for your purposes,” said Lindsay Jacobs, a GOP fundraising consultant who heads Majority Money.

“Renting or purchasing has an upfront cost without the data to demonstrate the likelihood that those individuals will give to you. If you want to reach beyond your own audience, revenue sharing agreements are a great low-risk way to reach new prospects and gain new supporters.”

EXCLUSIVE: Voter Data in Battleground States Shows Americans’ Confidence in Trump

According to Bill Skelly, CEO of Causeway Solutions, a leader in the data field, the RNC’s information is “unmatched.”

“I work with RNC voter data every day and the quality and breadth of information is unmatched. The data is refreshed daily with information collected through the tireless efforts of RNC-led volunteers, activists and campaigns out there making phone calls and knocking on the doors of real voters in real time,” Skelly told Townhall. “As a result, Republicans have an extremely valuable asset that their Democrat counterparts are rightly jealous of.”

Digital Strategists Broadly Unhappy With Google’s Ad Policy Changes

Of greatest concern to Lindsay Jacobs, executive director of Majority Money, is that re-marketing ads on Google will no longer be possible.

“Those are ads when someone goes and visits your website or they maybe fill out half of a donation form when they go to other websites, we’re serving them with remarketing ads, to get back to that website,” she said Thursday at C&E’s CampaignTech Innovation Summit in DC.

“[The changes are] pretty disappointing because that’s someone who has shown a propensity to be curious about what we’re doing so the fact that we then can’t go after them to recapture that information and hopefully persuade them and take them through the whole acquisition phase — that’s going to be where we see the biggest changes,” Jacobs said.

Google Restricts Political Advertising On Its Platform

“Advertising dollars follow eyeballs. So while campaigns will have to adjust to these new rules, Google’s platforms are still effective for reaching voters online,” Reid Vineis, an official from ads firm Majority Strategies told the Wall Street Journal.

Google to Restrict Political Ad Targeting on Its Platforms

“Advertising dollars follow eyeballs. So while campaigns will have to adjust to these new rules, Google’s platforms are still effective for reaching voters online,” said Reid Vineis, vice president of conservative digital ad-buying firm Majority Strategies. “It is unlikely that this change would hurt Google’s political advertising revenue.”

Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say

“Advertisers will have to adjust, but it’s not a fatal blow,” said Reid Vineis, president of digital at the election- and advocacy-focused agency Majority Strategies. “Frankly, I just don’t think Twitter was earning that much political ad spend as the other major platforms—like Facebook and Google—to begin with.”

DIGITAL STRATEGISTS BROADLY UNHAPPY WITH GOOGLE’S AD POLICY CHANGES

Of greatest concern to Lindsay Jacobs, executive director of Majority Money, is that re-marketing ads on Google will no longer be possible. “Those are ads when someone goes and visits your website or they maybe fill out half of a donation form when they go to other websites, we’re serving them with remarketing ads, to get back to that website,” she said Thursday at C&E’s CampaignTech Innovation Summit in DC.

Trump Is Winning the Online War

Trump’s re-election quest “will be the most sophisticated data-driven campaign we’ve ever seen,” Reid Vineis, vice president for digital operations at Majority Strategies, a Republican consulting firm, told me.

Ohio politicos, worried about 2020, call for more transparency in online ads

Ben Yoho, president of Strategy Group in suburban Columbus, and Randy Kammerdiener, president of Majority Strategies, which was founded in Ohio but now based in Florida, signed a statement calling on social media platforms to make transparent “funding sources of digital political ads on all platforms and systems.”