Reid Vineis of the Republican firm Majority Strategies agreed: “This sets a dangerous precedent of promoting voters to disengage from the political system and receiving less information about our government,” he said. “Facebook’s move is likely worse for the political process than removing targeting as other platforms have because now voters who opt-out will be less likely to participate in the democratic process.”
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Reid Vineis: “Changes in political digital advertising won’t stop in 2020. I’d expect to see more regulations by the platforms themselves and from regulators in Washington and in the states.”
“Building a custom audience of supporters is a more successful long-term strategy than trying to make an outside list work for your purposes,” said Lindsay Jacobs, a GOP fundraising consultant who heads Majority Money.
“Renting or purchasing has an upfront cost without the data to demonstrate the likelihood that those individuals will give to you. If you want to reach beyond your own audience, revenue sharing agreements are a great low-risk way to reach new prospects and gain new supporters.”
According to Bill Skelly, CEO of Causeway Solutions, a leader in the data field, the RNC’s information is “unmatched.”
“I work with RNC voter data every day and the quality and breadth of information is unmatched. The data is refreshed daily with information collected through the tireless efforts of RNC-led volunteers, activists and campaigns out there making phone calls and knocking on the doors of real voters in real time,” Skelly told Townhall. “As a result, Republicans have an extremely valuable asset that their Democrat counterparts are rightly jealous of.”
Of greatest concern to Lindsay Jacobs, executive director of Majority Money, is that re-marketing ads on Google will no longer be possible.
“Those are ads when someone goes and visits your website or they maybe fill out half of a donation form when they go to other websites, we’re serving them with remarketing ads, to get back to that website,” she said Thursday at C&E’s CampaignTech Innovation Summit in DC.
“[The changes are] pretty disappointing because that’s someone who has shown a propensity to be curious about what we’re doing so the fact that we then can’t go after them to recapture that information and hopefully persuade them and take them through the whole acquisition phase — that’s going to be where we see the biggest changes,” Jacobs said.
“Advertising dollars follow eyeballs. So while campaigns will have to adjust to these new rules, Google’s platforms are still effective for reaching voters online,” Reid Vineis, an official from ads firm Majority Strategies told the Wall Street Journal.
“Advertising dollars follow eyeballs. So while campaigns will have to adjust to these new rules, Google’s platforms are still effective for reaching voters online,” said Reid Vineis, vice president of conservative digital ad-buying firm Majority Strategies. “It is unlikely that this change would hurt Google’s political advertising revenue.”
“Advertisers will have to adjust, but it’s not a fatal blow,” said Reid Vineis, president of digital at the election- and advocacy-focused agency Majority Strategies. “Frankly, I just don’t think Twitter was earning that much political ad spend as the other major platforms—like Facebook and Google—to begin with.”
Of greatest concern to Lindsay Jacobs, executive director of Majority Money, is that re-marketing ads on Google will no longer be possible. “Those are ads when someone goes and visits your website or they maybe fill out half of a donation form when they go to other websites, we’re serving them with remarketing ads, to get back to that website,” she said Thursday at C&E’s CampaignTech Innovation Summit in DC.
Ben Yoho, president of Strategy Group in suburban Columbus, and Randy Kammerdiener, president of Majority Strategies, which was founded in Ohio but now based in Florida, signed a statement calling on social media platforms to make transparent “funding sources of digital political ads on all platforms and systems.”
With all this talk of saving the GOP and condemning Trump, the challengers themselves have been attacked with similar language. Brett Buerck, CEO of conservative consulting firm Majority Strategies, told Fortune the candidates are merely “three individuals with a history of self-serving opportunism” who “really don’t represent the Republican party.”