In this Audience Spotlight, the Majority Strategies data team looks closer at the shifting electorate, specifically voters who have recently moved and not registered and those who have recently registered and will be voting in their first midterm election.
Did you know …
Each year, over 15% of the U.S. population is estimated to move at least once based on historical averages.
Will these new and potential voters know your name?
Have they registered to vote or registered at their new address?
We call these two audiences New Registrants and Republican New Movers. Get to know them in today’s #StrategySession.
REPUBLICAN NEW MOVERS
Currently there are over 1.4 million modeled Republican voters who were previously registered, have moved, and have not yet re-registered at their new address.
54% of these voters are inter-state movers.
46% are intra-state movers.
52% of these voters cast their ballots in the 2020 general election.
47% voted in the 2018 midterm election.
Texas, Florida, and North Carolina topped the list of where these voters moved to, with Maricopa County, AZ, coming in as the top county.
NEW REGISTRANTS
There are 36.5 million voters across the U.S. who registered to vote since the 2018 general election.
19% of those voters are modeled Republicans. 28% are modeled Democrats.
Of the 26.4 million new registrants from 2018 who are not modeled Democrats, 60% voted in the 2020 general election.
Interested in learning more? Reach out to the Majority Strategies team today for the full report on Republican New Movers and New Registrants.
The Majority Strategies Audience Spotlight series looks at a select audience of voters, constituents and/or consumers and offers initial insight into their demographics, lifestyle, and political attributes. Audiences can be created using these data points (and 1,000s more) for omni-channel targeting – across mail, mobile, and digital platforms.