In Part 1 of our series, we highlighted the power of images to increase engagement and focused on images themselves. In Part 2, we looked at infographics and their unique ability to present facts and figures in an eye-catching way.

In Part 3, we will look closer at video and video’s power to deliver a persuasive and motivating message.

What are the advantages of video?
Video provides extra clout and can help increase conversions – 86% increase on landing pages.

Video is expected to account for more than 80% of all web traffic next year.

Video draws your targeted into you message and performs well on all devices, from desktop to mobile. Plus, video inspires engagement and shares by those who consume video on their mobile devices. Video can help increase click-through rates on email as well.

What are the keys to a successful video?
The majority of videos are less than 2 minutes long. A recent study found that 15-second ads were nearly twice as effective as 6-second and 30-second ads when used exclusively.

It’s important to think about where your targeted audience will be viewing your video. On Facebook, for example, 85% of users will watch video without sound. That means you need captions and on-screen text to help increase views and watch time.

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