A well-planned, well-rounded digital campaign includes several different platforms and a variety of ad formats:
- Social Media
- Display Ads
- Search Ads
- Mobile Advertising
All of those moving parts leave plenty of doors open to mistakes that can stop your digital rollout short.
In today’s #StrategySession, our digital team shares insight into the top mistakes made when rolling out a digital campaign, and most importantly, how to avoid them.
Not Giving Yourself Enough Time
When you are rolling out a campaign, the big thing you want is to give yourself time. Don’t rush. A proper set up takes time. Make sure all your ducks are in a row. This includes a great looking and functioning website, social media presence, ad campaigns, and statements for media. Start planning weeks in advance and you will be fine.
Not Capturing Data
Digital is a two-way street. You can talk to your supporters, and they can talk back to you. The data they send back is incredibly valuable. You can collect contact information like emails or SMS. You can also collect information on how people feel on an issue position or if they want to volunteer or help on the campaign. It is important in your digital campaigns to not only think about the message you are putting out. Be sure to think about the data on the back end.
Putting All Your Eggs in One Basket
The internet is not just Google and Facebook. There are millions of apps, websites, connected televisions and more. That’s why it’s important to talk to your audience on multiple platforms. Doing so will ensure you and your message stay in front of them. More platforms mean more eyeballs on ads which mean faster messaging burn-in.
- Give Yourself Time
- Capture Data
- Talk to Your Audience on Multiple Platforms