advocacy data

Rethinking Advocacy Efforts for a Data-Driven World

Today Majority Strategies announces the launch of Community Architect, a strategic new approach to advocacy that merges data and political insights to help businesses, trade associations and others achieve their public affairs goals.  

For Immediate Release
Contact: Sarah Anderson
Sarah.anderson@majoritystrategies.com

Majority Strategies Launches “Community Architect”
Rethinking Advocacy Efforts for a Data-Driven World

Jacksonville, FL. June 11, 2020  – Today Majority Strategies announces the launch of Community Architect, a strategic new approach to advocacy that merges data and political insights to help businesses, trade associations and others achieve their public affairs goals.

“Architects design solutions and draw a blueprint for success,” said Marcie Kinzel, Senior National Communications Strategist. “That is precisely what Community Architect will do for brands and advocacy: we build communities of like-minded people who are interested in what you have to say, deliver the message you want them to see, and drive them to act on your behalf.”

Barry Jackson, a member of Majority Strategies’ Board of Directors, adds, “Effective grassroots is the key to success for many advocacy and brand campaigns.  Community Architect is an innovative, data-driven grassroots strategy that delivers real results.”

“A community might be a legislative district, or it might be individuals from 7 different states,” Kinzel continued. “Wherever the community is, it will be populated by real people who are ready to champion your issue or brand.”

The Majority Strategies Community Architect Team includes:

  • Brett Buerck, CEO
  • Barry Jackson, Member, Board of Directors
  • Tom Whatman, Chief Strategist
  • Mike Slanker, Principal and Founder of November Inc.
  • Marcie Kinzel, Senior Strategist
  • Marc Klein, Vice President, Data and Digital Advocacy Solutions
  • Reid Vineis, Vice President, Digital
  • Ashley O’Rourke, Director of Analytics and Audience Insights
  • Justin Hacker, Digital Sales Engineer
  • Charlie Conway, Advocacy Associate