What is the first image you envision when you think “political advertising?”
For many, it’s the traditional red, white and blue.
Certainly fitting and rooted in patriotism, the color combination is a natural one for many candidates, first-time and incumbent alike.
How do you ensure you still stand out in a sea of stars and stripes?
1. Focus on your experience.
For veteran candidates, the connection to the red, white and blue color scheme is an obvious and appropriate choice to coordinate with the candidate’s own military photos.
2. Incorporate elements of the flag in a different way.
By taking elements of the flag, the stars for example, and incorporating them into your logo, that same branding element can be used throughout a design cohesively tie everything together within a subtle patriotic motif.
3. Allow natural elements and objects to create the color scheme.
Blue skies and white clouds get a design two-thirds of the way to a patriotic red, white and blue color scheme without being forced. Other elements that work? Voting stickers, clothing and hats all bring the color scheme into play organically.
4. Focus on movement.
Old Glory waving is an iconic image – you can’t go wrong using it. But to stand out from the crowd, incorporate the movement of waving and skip the flag image itself. The colors and lines will evoke that recognizable image in a more unique and interesting way.
Ready to get started with Majority Strategies? Contact our team of national and state strategists today.