Uber burst onto the screen five years ago as the solution to a problem, shaking up an antiquated transportation system.
What started as a simple app has become a household name and a service that has spread to hundreds of cities worldwide and changed the way people get from Point A to Point B on every continent except Antarctica.
Uber’s success is proof: disruptions to the status quo done right earn their place as innovation.
Targeted mobile advertising is another example of a “status quo disruptor.”
Mobile advertising – when done right – is changing the way campaigns talk to voters. Will candidates always need to make personal appearances at big events, conventions, and the like to meet local operatives, volunteers and potential voters? Sure.
But no longer do operatives and candidates have to cling to the notion that the only way to make those types of events successful is to show up with a clipboard and a tchotchke in hand.
Geofencing allows campaigns to build an electronic fence – ours are accurate to within inches – around any location, including unique shapes like airports and golf courses.
Ads are then delivered to people who access apps or websites within that geofence. These ads typically have a higher engagement rate as they’re reaching a truly targeted, receptive audience.
“Majority Strategies’ geofencing was an effective way to deliver highly targeted messages to voters. It was a great tool to have in our arsenal in 2014.”
– Kim Jorns, Former Michigan Republican Party Executive Director
Geofarming is a groundbreaking and effective way to target voters on their mobile devices and “continue the conversation” long after an event’s buffet has been cleared.
Geofarming combines list- and location-based targeting to ensure that campaigns get the best of both worlds. Campaigns simply choose the location that they’d like to “fence” and the timeframe, and then we harvest the data and create a list of mobile devices that were used to access apps and websites inside that geofence during that time.
Now that we have a list, we can help campaigns serve those users highly targeted, engaging mobile ads in the days, weeks and months to come.
Using the same parameters to geofarm caucus locations across Iowa, Majority Strategies was able to geofarm 6.4 times as many device IDs as another firm.
The days of status quo campaigning are long gone.
Just as Uber disrupted the transportation industry, mobile advertising is disrupting and changing the way campaigns deliver their message.
Learn More About Targeted Mobile Advertising:
The Emerging Value of Mobile: Americans spent over 34 hours/month on their mobile devices in 2014.
Case Study: Mobile moves voters.
Not All Impressions Are Equal: Are you getting charged for ads never seen by a human?