Majority Strategies partnered with a Micromobility Company to acquire users for their mobility app, where our objective was increased ridership.
We conducted a test campaign in 2 cities, targeting multiple audiences of likely users simultaneously, and reached them across social media, websites, and apps.
We targeted both iOS and Android devices, designed dozens of creative concepts, and implemented complex tracking infrastructure to measure and quantify the results.
And the results were?
Read the full blog here, #2 in our countdown of the Best of 2021.
