This cycle’s digital spend is projected to exceed the 2018 midterm record by nearly $1 billion. But what are the factors that are driving this growth and how should campaigns and candidates prepare for what’s next? Read more.
The Facebook price surge for Democrats has given Republicans an advantage, because the GOP doesn’t have a competitive presidential primary to drive up prices, said Reid Vineis, vice president of conservative digital ad-buying firm Majority Strategies. “We’re not seeing it on our side,” he said. Read more.
“Given the frequent and dramatic changes with Facebook’s political advertising, we are recommending clients do not put all their eggs in one basket,” said Reid Vineis, a VP of Digital at the GOP firm Majority Strategies. “Facebook can’t be the only platform a campaign runs on. Reaching voters effectively means employing a multi-channel approach which should include social media, but also display, video, mobile app, and SMS.” Read more.
According to campaign officials and political consultants, Facebook is, by far, the best tool for rounding up those thousands of donors. “The reason Facebook is such a powerful platform is that people volunteer all this information about themselves,” said Reid Vineis, vice president of the digital ad firm Majority Strategies, which works with conservative candidates. Read more.
Jacobs said the service won’t change the fundamentals of how clients raise money. “We are never going to be able to get rid of call time, get rid of events, get rid of networking,” she said. “There will always be major donors to write big checks.But our candidates are just starting to realize that you need a data-centric approach in 2020 and beyond. They need to turn to other options and build audiences of folks online in order to reach their fundraising goals.” Read more.
Ashley O’Rourke, director of analytics and audience insights at Majority Strategies, said that quality data is the key to reaching voters without Facebook. “If a candidate has access to rich data sets, you can still talk to your target audiences, off of Facebook, through mobile apps, SMS and other display platforms,” she said. Read more.
Learn more from our Director of Analytics and Audience Insights Ashley O’Rourke in her recent interview with Campaigns & Elections on how campaigns can best leverage data and analytics today. Watch here.
Catching an employer’s attention during a busy hiring period is hard. It requires attention to detail and keeping your resume content simple, yet visually appealing. A resume or online profile should convey the personality and background of an individual without deterring a hiring manager or employer from reaching out regarding a job opportunity.
Based on my experience running a GOP staffing agency, here are four ways job seekers can gain an edge this cycle. Read more.