digital elections

How to Build Name ID

Whether your primary election is in March or August, there are things to do now – today – to ensure you build your name ID and a competitive advantage ahead of Election Day.

Whether your primary election is in March or August, there are things to do now – today – to ensure you build your name ID and a competitive advantage ahead of Election Day.

How does a campaign do that with limited resources?

Digital advertising.

“It has been proven that digital advertising increases awareness of candidates and campaigns. The reason? It can deliver a message with enough frequency that people remember the content. Once voters see a video message several times, they can recall the message.”
– Reid Vineis, VP of Digital

Smaller Budgets
With a smaller-scale budget like that of most municipal, local, or county campaigns, candidates can establish who they are, why they are running, and target the voter file to eliminate waste and begin building that all-important name ID.

The key components of a smaller-budget plan?

  1. :15 Video
  2. Basic Website/Landing Page
  3. Video Ads

Medium-Sized Budgets
With a slightly larger budget like that of most state legislative campaigns or smaller-scale congressional campaigns, additional digital advertising options broaden a candidate’s coverage with likely voters.

Add into the basic plan:

  1. :15 Video
  2. Basic Website/Landing Page
  3. Video Ads
  4. Display Ads
  5. :06 Video to Increase Recall

Larger Budgets
With more to spend, larger campaigns like those running for statewide or federal offices can layer in additional video ad options that provide greater reach as well as key feedback on awareness, ad recall, and favorability.

A good option for larger budgets to round out earlier digital advertising plans:

  1. :15 Video
  2. Basic Website/Landing Page
  3. Video Ads
  4. Display Ads
  5. :06 Video to Increase Recall
  6. Brand Lift Survey to Measure Recall & Test Creative

No matter the size of your voter contact budget, an experienced digital vendor will be able to help you maximize your budget and achieve your campaign’s goals.

Learn more before you go:
So Many Changes in Political Digital Advertising
How to Frame Your Message
The State of Digital Video Advertising