Many factors combined to result in record turnout across the country for the 2020 presidential election. Certainly, the contentious nature of the election drove turnout but so did COVID-19 and changes to vote-by-mail and early voting laws that made it easier for voters to cast their ballots.
Ahead of the 2022 midterm elections, it is important to understand who the voters are who voted for the first time in 2020.
These voters include not only Newly Registered Voters (those who registered after the 2018 general election) but also Previously Registered New Voters (those who registered before 2018 with no general vote history since 2010) who were motivated to turn out for the first time and vote.
Learn more about these first-time 2020 voters and the importance of identifying, persuading, and motivating them as we head into the 2022 midterm election in this #StrategySession, care of the Majority Strategies data team.
NEWLY REGISTERED VOTERS
These 4+ million voters are registered or modeled Republicans who registered after the 2018 general election and voted in the 2020 general election.
Maricopa County, Arizona, saw the highest number of newly registered first-time Republican voters. Seven of the top ten counties for newly-registered first-time Republican voters are in California, which moved to all-mail voting in 2020 due to COVID-19.
PREVIOUSLY REGISTERED NEW VOTERS
These 2.8+ million voters are registered or modeled Republicans who registered before the 2018 general election and voted in the 2020 general election but had not voted in a general election since at least 2010.
This audience breaks down to nearly 40% swing, 34% Democrat, and 26% Republican and skews more male than the general electorate.
Los Angeles is the top county for this universe, followed by Maricopa County, Miami-Dade County, FL, and Harris County, TX.
Interested in learning more? Reach out to the Majority Strategies team today for the full report on first-time 2020 voters.
The Audience Spotlight Series looks at a select audience of voters, constituents, and/or consumers and offers initial insights into their demographics, lifestyle, and political attributes. Audiences can be created using these data points (and 1,000’s more) for omni-channel targeting – across mail, mobile, and digital platforms.