The word “infrastructure” has entered the everyday vernacular of American taxpayers thanks to trillion-dollar-plus infrastructure packages debated by Congress this year.
Infrastructure spending at both the state and federal levels will be a persuadable issue for specific audiences of voters in the upcoming primary and general elections.
In this #StrategySession, the Majority Strategies data team analyzes the audiences of voters who are persuadable on the topic of infrastructure as well as those who strongly support increased infrastructure spending and are known political activists who can be urged to voice their support to their elected officials.
Let’s take a closer look first at persuadable infrastructure voters.
Our team has identified over 21,624,700 voters in the U.S. who are persuadable on the issue of infrastructure.
That amounts to over 13,490,400 households with politically active voters who are undecided on the merits of increased infrastructure spending.
Over 52% are women, and over 51% are seniors aged 60+. 68.5% use social media heavily, and 51.1% watch live TV frequently.
Majority Strategies can help you identify these voters and deliver the right message on the right medium to persuade them on the issue of infrastructure.
Now let’s talk about online infrastructure activists.
Comprising over 4,741,240 U.S. households, this is a prime audience for an activation campaign aimed at urging these active social media users and political activists to take an online or offline action based on their strong support for increased infrastructure spending.
Over half of this audience is men, and 29.5% frequently watch live TV. Just under 10% of these voters are under the age of 35.
The Majority Strategies team can help you craft omni-channel targeting plans with the specific goal of activation to reach this audience of online infrastructure activists in your area.