D.C. “Fly-Ins” used to provide a forum for policymakers and advocates to interact on the issues impacting your organization.
The new normal ushered in by COVID-19 has made these traditional Fly-In programs impossible, though, stalling agendas that are reliant on in-person meetings to activate vocal supporters.
It’s time to pivot and adapt.
From your Community Architects at Majority Strategies comes Community Mobilizing, a results-driven replacement for the “Fly-in.”
Air cover that builds awareness of your issue through digital ads delivered to a curated list of DC Influencers.
A ground barrage of persuasive emails, phone calls, texts, and social media engagement by your Members.
A new normal shoe-leather approach by activating your most effective Members on video or conference calls or face to face in-district meetings.
What tools will you need?
First, you’ll need a one-page website specific to your effort. You will need to include compelling information on your issue for DC policymakers and your members.
Next, you’ll need to raise awareness. That’s where digital video ads to DC influencers and elected officials can make a real difference. Specific social media content and graphics will be needed, too, as well as custom-branded video conference backgrounds.
You’ll also need a member engagement platform.
A platform that can match a constituent’s home address to their elected official and send emails to legislators is key to making it convenient, fast, and easy for constituents to communicate their support or opposition to an issue on your behalf.
Community Mobilizing will help you turn real people into your champions.
Majority Strategies can help you set up the tools for your Community Mobilizing. Contact our team today.