At Majority Strategies, we know people. We know color, design, and how to use both to capture people’s attention and deliver the message.
It’s an art.
Our talented creative team understands color theory and how the strategic use of color can grab the user’s eye on a mail piece. We understand which colors complement each other and layer well on a website and the best colors to use on a mobile ad to get the click.
In today’s #AskaDesigner, we asked our team of graphic designers to explain the difference between various color spaces and when each should be used.
“Color is complex, but a simple explanation is, CMYK and RBG are color spaces that correspond to print and video media respectively. CMYK stands for Cyan, Magenta, Yellow, and Black (K). These four colors are combined during the four-color printing process to produce full-color images with richness and depth of color.”
“Pantone, or Pantone colors as we call them, short for the Pantone Matching System (PMS), is a print-related proprietary color space that standardizes colors to be utilized and shared across the print industry. The advantage of PMS is consistent and accurate color reproduction. Pantone is an important resource, as it allows very specific colors to be chosen to produce logos and other collateral materials with the colors that define that client, campaign, or brand. Think Majority Strategies blue, John Deere green, McDonald’s yellow, or Coca-Cola red.”
“RGB refers to Red, Green, and Blue. These are the colors used by electronic displays to reproduce what we see on video screens. RGB has a much larger color gamut or range of color than CMYK. Hex is short for Hexadecimal, a coding system used by applications to reproduce colors on video screens. Hex colors are similar to Pantone in that using them ensures consistent color reproduction across different video devices. Individual RBG colors can be converted to a Hex code.”
The key takeaways:
1. Choose the right color space for the right medium.
2. Read our guide to picking colors to understand the role of contrasting and coordinating colors.
3. Trust the professionals to know not only which color space to choose but also what colors will best package and deliver your message.
Ready to Learn More?
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