As a brand-new league, the XFL’s traditional efforts and partnership with existing agencies were not generating the ticket sales needed.
Majority Strategies partnered with the XFL to help drive ticket sales for the league. Ahead of the season-opening games, Majority Strategies executed a highly-targeted ticket sales campaign to unique audiences in specific target markets – New York, Washington, D.C., Los Angeles, Dallas Fort-Worth, and Houston.
Over a four-week period, Majority Strategies used our unique data to focus on driving specific sales in target markets by delivering digital ads to hyper-specific audiences interested in football. For example, in Los Angeles, Majority Strategies targeted a hyper-specific audience of Hispanic families interested in football.
Majority Strategies generated a 1.7X return on ad spend, generating a very strong return on the league’s investment. XFL’s digital campaign delivered 7,503,277 impressions, generated 90,225 clicks at a 1.20% Click-Through Rate (CTR) compared to an industry average of 0.9%, and led to 292 purchases. Ultimately, this helped fill the seats for home-opening games and kick off a strong start to the new league’s season.
While anyone can purchase digital ads, Majority Strategies had the data to identify the right people, deliver the right message at the right time, and drive them to take an action.