Our creative team may not pick up hammers and nails, but they do their fair share of construction work every day with mouses and keyboards.
Our graphic designers and writers are responsible for building the logos and taglines our clients love, the logos gracing websites, voter contact mail, bumper stickers, yard signs and digital and mobile advertising.
Those little logos pull a lot of weight, and it’s important they boost name recognition as well as communicate a message to voters.
Talk about heavy lifting.
Scientists have dug in to the psychology of logos determine if certain shapes evoke certain emotions.
Round logos typically send a positive message, triggering feelings of happiness, unity and creativity. Just think about the Starbucks logo. Nothing says contentment like a steaming pumpkin spice latte, right? That drink is so popular it even has its own Twitter account.
Logos featuring straight edges, like Microsoft’s multi-colored square logo, subtly symbolize strength, trust and professionalism.
In today’s #AskaDesigner, we asked our creative team, “How do you build a logo?”
Step 1: Picking a branding element.
We’ve talked about the importance of a symbol to help define the message in your logo. The options are endless, and our writing team often helps narrow the choices by marrying the branding element to the tagline.
“I start with the design brief and get a feel for who the candidate is and what’s important to them. If improving education is at the top of their agenda, we may work school-related objects like pencils, rulers or books into the logo’s design.”
Step 2: Choosing fonts and colors.
Adding the name sounds simple, but colors and fonts play a dramatic role in the final product, both individually and together. Our creative team has to design for multiple mediums as well to create a logo that works in print as well as digital.
“Since colors can evoke powerful emotions, I try various color combinations until I settle on one that evokes the spirit of the logo while still working across print and digital.”
Step 3: Highlighting the tagline.
Not every logo includes a tagline, but the option is there to incorporate a short phrase to further define the campaign or brand.
“Adding a tagline is an opportunity to add another burst of color or a variation on the font that helps draw the eye into the logo.”
Need a logo for your campaign? We offer them as part of our branding box.
Get started with us today to get yours.
Want to Learn More About the Art of Writing and Design?
#AskaDesigner: The Golden Rule of Design
#AskaDesigner: Layouts Are the Secret Weapon
#AskaDesigner: Pushing the Envelope