The person with the loudest megaphone wins, right?
Organizations are constantly looking for the advocacy ‘silver-bullet’ to ensure their ability to effectively influence public policy outcomes. The reality is that the nature of grassroots advocacy has shifted drastically over the past 20 years.
Today’s new world requires a new way of thinking to win.
No longer is the side with the highest paid lobbyists or the largest broadcast TV budget inherently going to win their public policy debate.
The rise of omni-channel communication has enabled organizations to have conversations with real people – in real time – that shape decision-maker opinions and affect public policy outcomes.
More channels mean more opportunities to engage influencers in an ongoing dialogue …
BUT.
This is only effective when you are talking to the right audience.
Whether looking to increase overall awareness of your public policy fight, persuade key decision-makers, or activate like-minded allies to voice their support, our data resources enable us to create custom audiences for your grassroots advocacy efforts.
For those looking to impact the public policy outcomes at the federal, state or local level, below is just a sample of the types of data points your organization can leverage to create audiences that ensure the maximal impact of your advocacy efforts.
THE ISSUES
Looking to persuade undecided constituents on the merit of your issue? Or identify your staunchest supporters? This is a sample of issue models that can be utilized to create audiences specific to your grassroots advocacy campaign.
- Green New Deal
- Gun Control
- Healthcare
- Immigration
- Infrastructure Spending
- Marijuana Legalization
- Online Gaming
- Opioid Crisis
- School Choice
- Tariffs
- Tax Reform
THE ACTIVISTS
Once we have identified the audience of supporters of your issue, they can be refined to just those allies who are likely to take an action on your behalf.
- Has Written/Called Elected Official
- Likely Public/Civic Petition Signer
- Likely Political Rally/Event Attendee
- Likely Town Hall/Public Meeting Attendee
- Likely Online Social Influencer
THE DECISION MAKERS
D.C. Influencers:
By using offline data combined with mobile geofarming, Majority Strategies has curated a custom, proprietary list of DC Influencers that includes Hill staffers, lobbyists, and elected officials who routinely visit key locations such as the U.S. Capitol Building, the U.S. Senate and House Office buildings, the largest trade association offices, political committees from both parties, and numerous national media outlets. This audience can be further refined to a specific industry of decision-makers.
State Influencers:
When you need to make a difference in your state’s public policy debate, Majority Strategies has curated a custom list of state legislative influencers that covers legislative staffers, lobbyists, and elected officials.
Ready to get started? Contact the Majority Strategies team of state and national strategists today.
Before You Go:
NEW RESOURCES: Download our advocacy-focused “How to” guides today.
VIDEO HIGHLIGHTS: Watch highlights of our advocacy and brand work.
MAIL & DIGITAL HIGHLIGHTS: Please enjoy samples of our recent advocacy work.
MAJORITY STRATEGIES IN THE NEWS: How to Create an Authentic and Engaging Video Strategy