The COVID-19 virus is impacting all facets of our economy. Whether your association supports restaurants, retailers, hospitality, or the travel and tourism industries, your members need your help.
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The 2020 political landscape has literally changed with COVID-19, and campaigns need to rapidly adapt to the changing environment created by stay-at-home orders and new social distancing norms. How do you ensure your campaign continues to move forward?
With fears and uncertainties surrounding in-person voting, there is now an increased importance on having a vote-by-mail strategy.
With the spread of COVID-19 as a global pandemic, the need for concise communication and steady leadership has increased exponentially.
Crisis in any form demands clarity for survival. Whether a crisis of a personal nature, manmade or a natural disaster, clear communication is paramount to save or build a reputation.
One of the great pros of digital advertising? It’s quantifiable, with data and metrics that tell us how ads are performing. That means digital advertising is a relatively easy (and inexpensive) way to test your messages and learn what the strongest message is for your targeted audience.
Because of COVID-19 and the cancelations and postponements of events across the nation, campaigns should anticipate more people being home, going online, and being engaged online for longer periods of time.
Uncertainty about the COVID-19 virus has left many unsure how to communicate with their targeted audiences. Our advice: Don’t panic. Pivot.
In 2020, OTT (Over the Top) is expected to surpass 200 million users, reaching more than 70% of all Americans each month.
Ashley O’Rourke, Majority Strategies’ Director of Analytics and Audience Insights was named to the American Association of Political Consultants (AAPC) 40 under 40 awards list ahead of the 2020 Pollie Awards and Conference.
Michigan-based Great Lakes Education Project (GLEP) partnered with Majority Strategies to develop and execute an awareness campaign focused on the state of Michigan public schools.
Too often, absentee and early vote strategies are put on the backburner until right before the convenience voting window opens.