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Welcome to our #StrategySession, where we will share our expert advice as problem solvers who specialize in influencing opinion and behavior.

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advocacy COVID-19

Trade Associations & Chambers of Commerce: How to Respond to COVID-19

The COVID-19 virus is impacting all facets of our economy. Whether your association supports restaurants, retailers, hospitality, or the travel and tourism industries, your members need your help.

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COVID-19 elections

The Keys to Virtual Campaigning

The 2020 political landscape has literally changed with COVID-19, and campaigns need to rapidly adapt to the changing environment created by stay-at-home orders and new social distancing norms. How do you ensure your campaign continues to move forward?

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elections

The Increased Importance of a Vote-by-Mail Strategy

With fears and uncertainties surrounding in-person voting, there is now an increased importance on having a vote-by-mail strategy.

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advocacy brand COVID-19 elections

COMMS 101 How to Communicate in a Crisis

With the spread of COVID-19 as a global pandemic, the need for concise communication and steady leadership has increased exponentially.

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advocacy brand COVID-19 elections

How to Communicate in a Crisis

Crisis in any form demands clarity for survival. Whether a crisis of a personal nature, manmade or a natural disaster, clear communication is paramount to save or build a reputation.  

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advocacy digital elections

Testing Messages on Digital

One of the great pros of digital advertising? It’s quantifiable, with data and metrics that tell us how ads are performing. That means digital advertising is a relatively easy (and inexpensive) way to test your messages and learn what the strongest message is for your targeted audience.

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advocacy brand COVID-19 digital elections

Communicating During the COVID-19 Pandemic

Because of COVID-19 and the cancelations and postponements of events across the nation, campaigns should anticipate more people being home, going online, and being engaged online for longer periods of time.

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advocacy brand COVID-19 digital elections

Be Informed & Prepared

Uncertainty about the COVID-19 virus has left many unsure how to communicate with their targeted audiences. Our advice: Don’t panic. Pivot.

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advocacy digital elections

A Guide to OTT Ad Buying

In 2020, OTT (Over the Top) is expected to surpass 200 million users, reaching more than 70% of all Americans each month.

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O’Rourke Named one of AAPC’s 40 Under 40

Ashley O’Rourke, Majority Strategies’ Director of Analytics and Audience Insights was named to the American Association of Political Consultants (AAPC) 40 under 40 awards list ahead of the 2020 Pollie Awards and Conference.

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advocacy digital

Digital Advertising for Advocacy

Michigan-based Great Lakes Education Project (GLEP) partnered with Majority Strategies to develop and execute an awareness campaign focused on the state of Michigan public schools.

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elections

Absentee and Early Voting

Too often, absentee and early vote strategies are put on the backburner until right before the convenience voting window opens.

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